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KRISTINE ASH
E: mrskash611@outlook.com | M: 0412 399 001
LinkedIn: https://www.linkedin.com/in/kristineash/

Executive Summary

Kristine is an experienced and authentic leader who builds strong relationships with individuals
and organisations to deliver outcomes aligned with their strategy and purpose. With a strong focus
on developing mutually beneficial partnerships and on identifying and executing new opportunities
for wider member-community engagement, the deliverables and benefits she brings are tailored
and unique to each consulting project. Working in the fundraising sector, Kristine’s skill set
encompasses strategic planning, fundraising stream expertise in online, direct mail, major gifts,
corporate partnership engagement, bequests and grants, as well as brand awareness and
development.

As an experienced Fundraiser and past CEO in the not-for-profit and community service sector,
she has an excellent understanding of government and funding opportunities. She brings this
extensive experience of working in and with organisations from small to large, local to global, to
each of her consulting projects.

As a Consultant she is skilled in developing, reviewing and executing fundraising strategies in line
with an organisation’s mission and goals, diversifying revenue sources and ensuring stewardship
and retention of donors. She has demonstrated outstanding results by building and nurturing
genuine relationships in every aspect of her work with other partners, customers, colleagues,
service providers, management teams and staff.

Kristine’s inspirational leadership and mentorship combined with her strong facilitation skills allows
her to connect, nurture build and maintain long-term relationships with the communities and
organisations she serves. Her success stories include:

  • Mentoring and coaching over 2000 non-profits in Australia and New Zealand to increase ROI
    and deliver consistent donation revenue using the Everydayhero peer-to-peer fundraising
    platform.

  • Facilitating the development of the Disaster Aid Australia Fundraising Strategy, based on four
    key drivers for success: Awareness; consistency of messaging; revenue growth and
    sustainability.

  • Creating and launching a major fundraising drive on behalf of the Coeliac Society. The
    campaign exceeded all expectations raising over $203k with over 2,900 gifts received
    averaging $68.78. The campaign achieved an ROI 8.47 against a target of 5 and delivered a
    response rate of 12.52% against an industry standard of around 5%.

  • Crafting and executing a marketing strategy that delivered brand consistency and raised brand
    awareness across all channels for Ronald McDonald House Monash which won the 2007
    Ronald McDonald House Charities Global Award in the category ‘Reputation – Print Materials’.

  • Establishing and managing the Peter Mac Friend for Life Bequest Program (on behalf of the
    Peter McCallum Cancer Institute) which increased known bequestors by 300%.

In addition to her role at Orgment, Kristine is also a Board Member with the Casey Cardinia
Foundation, Rotarian with the Rotary Club of Emerald and District and Executive Member of the
Fundraising Institute of Australia.